The Importance of Being Well-Liked

The theme of being well-liked as a central value in Willy's worldview, and how it leads to a superficial and ultimately destructive way of life.

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Willy's Philosophy

The Creed of Charm The Core Belief Willy believes that being well-liked is the most important thing. He tells his sons that a man who creates personal interest will get ahead. He values charm over substance. The Example of Charley Willy contrasts himself with Charley, who is liked but not well-liked. Willy believes that Charley's success is limited because he lacks personality. But Charley is actually more successful than Willy. The Mistake Willy's philosophy is his downfall. He invests in being liked rather than in being competent. The buyers stop smiling, and he has nothing to fall back on.

The Failure of Charm

When the Smiles Stop The Unwelcomed Salesman Willy is no longer welcome in the stores. The buyers do not know him. His charm has worn thin. He is invisible. The Absence at the Funeral Willy believed that hundreds would attend his funeral. But no one comes except family and Charley. The dream of being well-liked is revealed as an illusion. The Truth of the Territory Charley's line, "A salesman is got to dream," acknowledges that the dream is necessary for survival, but it is also a lie. Being well-liked is not enough to sustain a life.

Throughout his life

Present day